Effective Marketing, Leadership, Motivation

Purposes of a Presentation

14 Aug , 2014  

While you’re busy preparing that amazing presentation, have you ever thought about what your presentation’s purpose could be? What are these purposes anyway? Here are a few of the common types with tips that can help.

  • Informative Presentations: are those that offer information on a certain topic. The best way to create an informative presentation is to arrange the sequence and directly state the facts without unnecessarily complicated terms. This type of presentation can be structured into:
    • Where: Explain where things should happen, use numerical orders to avoid confusion
    • When: State when events will happen, arrange event in chronological order
    • How: Tell how things will be, use the cause and effect relationship for clearer understanding
  • Instructional Presentations: are usually long because it has to be covered carefully. Start by explaining why the information stated is going to be followed and what the process will be. Demonstrate steps with brief explanations and provide time for feedbacks and questions.
  • Stimulating or Arousing Presentations: are those that tell the audience about a certain situation that will trigger an emotion. Start with a sincere story that focuses on a problem; portray the reasons why it needs to be solved, then give your solution that will engage your audience to help themselves.
  • Persuasive Presentations: are like proposing a certain idea. This requires the audience’s direct attention to your presentation as you give clear, positive, facts as to why this has to be implemented. Give them a reason to desirably agree with what you have to offer.
  • Decision-Making Presentations: are presented as a bunch of suggestive solutions for a problem. This has to contain information on how to solve such problems and the positive results. Every suggestion must be persuading enough to be approved by the audience.



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