In writing and delivering speeches, there is no one formula for making a point and then showing the reason for it to matter. Nevertheless, you typically will not go wrong if you follow these principles while making presentations or speeches:
- As you write your speech or presentation, give it the start, middle and the end. There is no need for you to take the listener by their hand and then walk them through each process of your speech. There is no need for you to advance chronologically. Nevertheless, you need to organize a structure for your speech. This will give your listener some guidelines as to where you are coming from in your speech and where you are going.
- Mixing up the elements is recommended. You need variety and this can keep your listeners in tune and engaged with you. You can add funny stories in your speech, but too much can undermine your main point. Giving too much information is usually a mistake and it is the same as removing these things altogether. Therefore, mix the elements. Make it a point to use surprising elements as your ally.
- Map out your speech and after doing that get rid of an average 20% of the content to tighten it up. According to Al Gore’s chief speech writer, he has never heard an audience complain about the speech he made being too short.
- Speech writing is not about you. Keep in mind that you write speeches for the listeners and not for you. Therefore, as you write your speech or presentation, make your thoughts from the perspective of the listeners.
As you write speeches, it is important to be authentic. Know your own style and stick to it. Avoid trying to be a copycat of the styles of others. Be innovate and be yourself. If you have a point in your speech and have the ability to explain it, just work on it to become the best version of yourself.