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There are several ways to promote your business online and to market your product or service in a cost effective way. The most popular of which is by making an active presence online by participating in the top social media sites like Twitter, Facebook, Google+ and Pinterest among others. Being active on these sites can let you promote your very own website and direct your potential customers to view it as well as encourage them to continue checking out your business.
If your business involves retail, it might be beneficial for you to join eBay, Yahoo! And Amazon as these can also be a way for you to entice prospective customers to go to your website to further explore your products.
Doing your marketing online can be really effective and can give you an overwhelming success without having to shell out a lot of money if you just know how to utilize it properly. The most important thing to begin with is to be able to get the attention of the people and to be able to get them to share your website or your business with their personal social networks.
Social media marketing can also be effective if you are constantly seen online and your site is always updated because it will always give people a reason to visit your site as there is always something new to check out.
Always remember to put your URL so your clients can easily access your site, and it would also be great if you have an email signature that can instantly link to your website.
Aside from these, it might also be good if you join in forums where you can share your expertise and provide helpful insights. When people notice you there, you then can tell them about your site.