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Your signage is the first thing people see when they walk by your building. How do you ensure a killer signage? This article shows aspiring small-scale business owners’ tips for making the single most important marketing investment you need to make in order for your business to get noticed.
Determine Signage’s Purpose Determine whether the signage will serve as a permanent or temporary representation of your business. If it’s something permanent, you want to make sure that the materials you’re going to use are of good quality so that you won’t be replacing it every week.
Signage Contents Make sure your signage contains complete information on how your customers will find you. Include the name of your business, your contact information and it’s also important to emphasize what you specifically do and for whom you’re doing it. An example is informing students that you offer tutorials for subjects like Math.
Use both External and Internal Signage External signage is what you see outside your building but internal signage is equally important because existing members of your business are kept informed about any updates or developments about your business. This makes customer feel involved in your business. Internal signage is tied closely to social Media such as Twitter where you can post updates and promos.
Be Decisive in your Goal and Stimulate Customer Action Your signage should have a clear goal embedded into it. Do you want customers to call you? Visit your page? Walk in? Make customers feel their responsibility to act after seeing your sign.
Keep it Brief and Concise Make it simple, short but complete. Wordy signage bores readers and even confuses them. They might end up not reading it at all.
Use Standard Design Principles Put yourself in your customers’ shoes. Is the sign visible? Ensure background and text for easy viewing. You can experiment with different colors, but avoid putting too much color into it. Design ideas can be found here.