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Whether you call them goals or objectives, to obtain and achieve a goal you must constantly move yourself or your organization toward them. This does not always mean that you forge ahead and success will be automatic. Rather, you may have to dodge sideways here or there. Sometimes you may have to take a few steps backwards before you can go forward. I never call this retreating because I learned in the Unites States Marine Corps that sometimes you have to “ADVANCE TO THE REAR.” Think about it…. retreat and backwards or negative ways of looking at what direction you are going in. Advancing in ANY DIRECTION signifies that you are still moving toward your goal or objective in the most positive manner possible.
Goals are also not the end all of end all elements. Achievement of a goal does not equal finished. Instead, once a goal has been achieved it becomes a stepping stone to the next goal set. Many times it takes a massive set of goals to accomplish one success. Flow is very important. Movement is critical. The idea is to never become blocked or stagnant or in an unmoveable position. Constantly advance to achieve your goals and success.
Delivering inspirational speeches seem to be very difficult. You need to create an impact to stimulate your audience completely. Here are some pointers on how to come up with a truly motivational talk:
Many small time business owners think that advertising requires a whole lot of investment for it to be effective. This idea is false. There are many ways to advertise your business without spending a significant amount of money. These ways are simple but effective. Keep these methods in mind because it might just help your business to win customers.
Flyers and Posters You don’t needs thousands of dollars in order for your business to be seen by potential customers. Everyone has a printer and a computer at home and if you have a small business, I assume you have these tools too. Make the most of it. Print your own flyers and posters. They don’t need to be done by a professional layout artist. Just create a colored background and the important information about your business including contact details and voila! You have your first advertising medium. Distribute your flyers and posters, but make sure you post them in appropriate places in order for them to be seen.
Cable Advertising Wait before you cross your eyebrows the kind of cable advertising I am talking about does not require thousands of dollars. This is the advertising you see at the bottom of your TV screen. This is called crawl advertising and this usually cost about $10 a day. Not bad for a medium-sized business.
Social Media Advertising If you don’t have the budget for creating your own business website, you can use your social media to advertise your products and services. This is a very effective advertising strategy. In fact, 90% of online shops benefit from social media sites especially Facebook. A business website may cost you a few hundred dollars for Web hosting and domains, but using social media is free and you can share it to as many social media friends as possible.
Post Commercial on YouTube Almost 90% of online sellers have their own YouTube channel. YouTube is usually overlooked as an effective advertising medium, but it actually works. This medium provides an opportunity for you to advertise your products and services without paying for an air time fee plus you get to solicit feedback from customers.
Advertising plays a critical role in the success of your business. However, many companies fail to see the advantage that advertising can bring their business. Recogniz that it can make a huge impact on your business more than you can ever imagine. Here are few pieces of advice regarding advertising for you to consider.
Fundamentals of Advertising According to the laws of business at least 5% of the gross income of a business should be saved for advertising. This percentage will be put to waste if the business will not comprehend the essential laws of advertising.
Use a Single Message This makes the message consistent, simple and easy to understand. Your business message should ultimately reflect your mission in less than a few seconds.
Emphasize Credibility Many advertising efforts reflect unrealistic messages and claims. Never attempt to do this because 80% of costumers do not fall for unrealistic claims therefore you need to be honest and should sound credible. A survey suggests that credibility is the second most sought after trait by customers next to the effectiveness of the product or service. Your ad should reflect integrity, credibility and honest services.
Test Your Ad Have you ever wondered why most services you seek asks you where you heard about them? That is because they want to know if the advertising campaign that they use is effective. Many businesses fail to do this that is why the 5% they have set for advertising is wasted. Make sure you survey a proper medium of advertising that you will employ to suit your services and your budget.
Broadcast your Contact Information Be available everywhere. Make sure that you post all the contact information about your services in every advertising medium, including your e-mail, mobile, landline and postal address. This facilitates easy communication with the customers.
Business letters are any form of message with the purpose of a formal transaction, such as negotiation, contract agreements and conferences. Another purpose of a business letter is to promote business, update details about the product or communicate to customers. Business letters are an important tool to express appreciation about available services in a formal manner. Here are tips on constructing a business letter.
Learning the Basic Business letters just like any other formal letter have an ideal format. Before writing one, be sure that you know something about proper indentation, spacing and headings. This is important to be understood and state your intentions in a formal but understandable manner. Generally business letters are printed on a letterhead and are reprinted with the company name and the sender’s address.
Beginning Part A business letter starts with the sender’s name and address at the middle top of the paper with the date the business letter is constructed. Make sure that you do not forget to write the date because this is usually documented once the business letter is received. This is followed by a greeting and appropriate salutation. Add salutation two lines after the date. Make sure that the greeting that you choose is appropriate and in accordance with the tone of your letter. Never commit mistakes in your salutation otherwise; your communication letter will sound inconsiderate and rude. When adding the salutation, it is critical to use the recipient’s formal name.
Body Skip two lines and add the body of your letter. You can have an introduction for the first paragraph, introducing a little background about the company or a background about the event taking place. Make it short probably one sentence will do. The next paragraph would be the main intent of your letter. Include details about the contact person and contact details. Discuss the agreement in the last part of your body.
Ending End your letter using a formal greeting. The greeting “Sincerely Yours” is out of date and is not used anymore. You may choose to use “Regards” as a greeting affixing your name and signature below. Four to six lines are skipped before your name.
Your title is one of the most important parts of your writing. This can serve as bait and can pull readers to read your article or blog. In order to do that, you need to write a compelling title to keep the readers scrolling their mouse down. Here’s how to do just that.
Surf the Net The net is full of different articles that you might find informative. Just like this one. Search for simple instructions that will guide you in constructing your title and there are thousands of sample titles that you can look into and observe how they are constructed.
Keyword Integration Whether you are writing online or offline it is important to include keywords in your title because this shows that the essential concepts are included in your body by just looking at your title. That is probably the reason SEO recognizes and prioritizes Web article titles with keywords in their SERP (Search Engine Results Page).
How to Formula That is the reason why WikiHow is always at the top of the SERP. Simple but immediate titles like “how to tie your shoelaces” solve immediate problems and are really a reader catcher. Make sure that your body clearly and briefly defines this “how to” in a way that satisfies the readers.
Using Questions another effective titling strategy is to ask a question of the readers. Declarative sentences highlight rewards. The title, “How Does the Internet Help You Shop?” is much more compelling than the question, “The Internet Helps Shoppers to Shop?”
List Titles Some articles convey lists in the form of bullets. This is also effective in attracting readers. Make sure that your title conveys the list that you will be presenting in the body. The reason why lists titles are effective is that they can be scanned readily and allows reader’s to digest the information more easily.
Speeches are very enjoyable to listen to especially if they are delivered by influential individuals in our society. However, many of these people actually have a group of speech writers to work hand-in-hand with in order to come up with the best possible speech. Of course, there are few famous figures, (Ferdinand Marcos Sr., for example) who could write their own speeches and deliver them without reading the speech from a copy. The question is: Can you write good speeches? Are they good enough to wow an entire crowd? If you want to be a good speech writer, and possibly make money out of that skill in the near future, then you should take experts’ advice in writing a good speech.
To begin with, speeches are intentionally made to incite emotion to catch the audience’s attention and interest. However, a great speech doesn’t have to always be logical like you’re writing down an instructional manual. It will make the audience yawn and possibly throw tomatoes at you.
Another good requirement of a great speech is to see to it that the speech’s tone switches every once in a while. Doing this will have a gripping effect on the audience. Also, make sure that the speech has one clear voice. Stick to what the speech is about. Never go against a thought that you claim to agree with in your speech. Stick to one idea alone so that the speech will have a clear direction. That way, you will avoid causing confusion among the audience. It will make the speech simpler and more informative.
Last but never the least, all the greatest speeches we’ve heard in the past always addressed a great need whether it’s the need for new leadership or a salary increase. A good speech writer must also think about how to reconcile the needs and ideas you wish to convey, with the goal of your speech. This way, you get to be the voice of those people who share the same ideas as your own because you are talking in behalf of them.
Nowadays, most people are changing course in terms of their career due to the emergence of freelance work which allows workers to work at home. And most of the time, this work consists of writing jobs, specifically Web content writing or copy writing. Generally, anyone can write. Anyone who has access to the Internet can research on a given topic and write an article about it. However, not everyone can write good articles which can sell. In fact, not everyone knows how to write Web content properly by utilizing the right content, the right words to use, and the right way to write them. Basically, not everyone has the ability to write good and persuasive Web content.
The main goal of Web content is to persuade readers about whatever subject your article is discussing. Regardless if it’s about a product, a certain belief, or a certain event in the history of mankind, your objective as a Web content writer is to persuade your readers to take immediate action after reading your article. To accomplish that objective, you must take certain steps as a writer. To begin with, readers are always hungry for information. They don’t really take time reading boring and uninformative articles. To avoid that, make sure that information can easily be found in your content. This way, you will save the readers time in reading so much. It’s also recommended that you put your most important information on top. Why? First things first, remember. An additional good step in writing persuasive Web content is to not be too creative. You are not writing short stories for kids. You are writing for people who want reliable information.
It’s also recommended that you make your web content more searchable by using familiar words. That way, readers can find your piece more effectively. In addition to this, leave a visual impression on your readers. Don’t be wordy. You can use other media if words aren’t enough to persuade your readers.
The performance of your employees impacts the function of your business and predicts its success. Choosing the right employee is one thing and training them to become allies rather than becoming just subordinates is also another thing. These steps will change your business entirely.
Discuss Goals and Objectives Your staff is the front-line of your business, they are the ones who interact with clients 24/7, or during the entire operating hours. They should know what they are doing and they should have a clear understanding of the company’s goals and objectives so that they will be able to interact with clients with confidence and appropriate knowledge.
Agree on Employee Expectations Make sure that your employee knows his or her responsibilities. The traits and characteristics of an employee should be in line with his or her job description. Make sure they understand what you expect them to achieve and how you expect them to behave in front of customers. Do this in a friendly yet professional manner. Discuss individual preferences with your employees to hear their opinions and complaints.
Incident Reports This is a valuable idea in management in which an employee should be required to submit an incident report after any unexpected disputes that may arise between your customers and co-employees. This will facilitate discussion. Listen to your employees, hear their side of the story and avoid being biased. Remind them of the company’s objectives and consequences that they will have to face depending on the gravity of the offense.
Respect Your Employees Employees have rights too, and you need to respect that. They should be well-informed about their scope and boundaries in relation to their job description. Never scold, raise your voice, or get physical with your employees.
Group Discussion Make it a habit to conduct weekly meetings with the staff to discuss incidents and promote staff reporting. Hear about their comments and suggestions.
Provide Training Opportunities Improving their skills boosts your employees’ self-esteem and confidence. Involve employees in training programs that can further enhance their skills. This promotes personal and professional growth and inspires a good work ethic.
Positive Reinforcement Always recognize an employee’s achievements. You can give simple rewards, but most importantly, make sure your employee gets the message about your appreciation for a job well done.
If you want to succeed in any venture, this is the first thing you should understand before starting out. Without the knowledge of cash flow, any business will go towards an ugly downfall.
Cash-in and Cash-out The first step to do is to sum up all the costs such as rent, payroll, advertising, products and services. Estimate cost for a duration of a month or a week depending on your preferences. Forecast sales and subtract your total estimated cost. This would give you an idea of the possible profit that you can gain. Decide whether the digits you are seeing match your ideal profit.
Avoid Credit Suppliers oftentimes provide credit for supplies that cannot be paid on time, in a form of cash or time credit. Avoid this habit as much as possible because any form of credit is always bad for your business. If this seems inescapable, you can take advantage of supplier discounts that range from 5% to 10% discount. Grab this opportunity to save money for your business.
Always Have Backup Cash There are always unexpected and emergency expenses in all types of businesses. Backup cash is very handy so make sure you include a budget for this to avoid further credit and financial strain. A tip to prevent overspending on maintenance supplies and equipment is to invest in quality materials and equipment to prevent regular repair.
Customer Deposits This is something that you need to be careful of. If your business is a catering service, individual policy applies, but generally, a client should be required to deposit at least 20% to 50%. If the service will be implemented in a month or a year, budget the deposit for the expenses that will be required for the event and be prepared when a client cancels the event because this may require you to return a portion of the deposit. Make sure your catering or restaurant policy includes an agreement concerning the amount of deposit that will be returned to the customer should they choose to cancel the event. Ascertain that the customer understands this.